Product feed in Google Shopping format
The product feed is a special file that contains all the information about the products available in your offer.
Now imagine you are at a trailer yard. Each trailer has its own labels with prices, descriptions, and photos. That’s exactly how the product feed works – it’s a large, virtual catalogue that includes all the products in your offer, ready to be used online.
Thanks to this catalogue, Google knows which products you have and can show them to people who are searching for exactly those items. It’s like a magic list that helps customers find what they need!
What is it used for?
- Google Shopping ads: With the product feed, you can create product ads in Google Ads. These are special listings that appear in search results and on product pages. For example, when someone searches for a construction trailer, Google can display one from your offer taken directly from the feed!
- Price comparison websites: Your products can also appear on comparison sites such as Ceneo or Skąpiec. It’s like putting your trailers on a huge online lot!
- Quickly uploading a new offer: The feed allows you to import all trailers to your website quickly, without having to create each product separately.
- Always up-to-date offer: The feed updates automatically, so any change you make is instantly reflected online, without the need for manual edits.
Feed links:
- Polish – https://martz.eu/app/g/data.xml/5
- English – https://martz.eu/app/g/data.xml/575/en
- French – https://martz.eu/app/g/data.xml/737/fr
- German – https://martz.eu/app/g/data.xml/656/de
- Italian – https://martz.eu/app/g/data.xml/818/it
- Spanish – https://martz.eu/app/g/data.xml/899/es